Austin explains how Climate Neutral aims to inspire consumers to factor a brand’s climate impact into their buying decisions. Climate Neutral software enables organizations to have a verifiable carbon footprint-and it also enables Climate Neutral-certified brands to buy carbon offsets that deliver carbon mitigation. He explains the operations of the carbon-offset market, the company’s approach to building a brand, and some of the challenges of building up the company. Austin has worked in technology, climate and clean energy finance for two decades with many small and early stage organizations. He also earned an MBA from Yale. Before launching Climate Neutral he was Vice President at a customer intelligence software platform for utilities and energy service providers.